Driving traffic to a website involves a lot of Search Engine Optimization activities. HTML tags are an important element that tells the search engines about key information related to the search. Whether it’s local SEO or global, HTML tags are important. Optimizing the tags is essential for good SEO service. They highlight the parts that are extremely relevant for search engines and that can be crawled for appearing on the search engine results page. Most successful businesses hire SEO consultants for a better ranking of their website pages on search engines.
While there has been a heavy focus on SEO tips, understanding HTML tags is crucial. Tags have an opening <> and closing </> element in them. However, over the past few years, digital marketing has drastically evolved. HTML tags are much less utilized than earlier.
But there are still some important tags that are relevant today. They are critical to ensure that search engines rightfully crawl the web page. In this article, we will discuss the 10 most important HTML tags that are relevant for SEO in today’s dynamic digital marketing world.
10 Essential HTML Tags for SEO
While social media marketing doesn’t involve technicalities like tags, SEO still calls for them. With the help of tags, you are able to drive the crawlers in the right direction. They improve how visitors view the content of the website. The end result is the impact on the website’s performance. Here are the 10 most important HTML tags for any SEO service –
1. Title tag
Title tags are important because the title is what people see when they search for anything on Google. It is an essential part of the content. The tag should include proper keywords, have the right length, and attract the audience. It is also regarded as the label of the content.
2. Meta description tag
The meta description tags enable Google to showcase the meta description in the search result snippet. The 160-word description must have proper keywords and tell readers what the content is about. A meta description is crucial to improve the search engine ranking.
3. Heading tags4
Heading tags tell the search engine which pieces of a line are the headlines. There are 6 heading tags – H1 to H6. Each heading has a different relevance in the content piece. Heading tags help the search engine understand what the page is about by dividing it into different relevant sections.
4. Linking tags
A popular link-building tag is a no-follow tag. When you use any external link in the blog, you can insert the no-follow tag. It will tell the search engine that there is no connection to the linked page. High-quality links improve your SEO without increasing the DA of the external site.
5. Alt Tags
One of the best SEO tips is to add alt tags to the images in the content. Since a search engine cannot determine what images say, alt tags are crucial. They tell Google what the image is about. To increase exposure during local SEO image searches, alt tags are highly important.
6. Schema markup
Schema markups are an excellent digital marketing tool to provide additional information about your web page on search engines. At Schema.org, you can find a number of features that can make the snippet look better. These elements are developed by Google, Bing, and others.
7. Robots tag
If you are familiar with the robots.txt file, then you know the tag. It enables you to prevent certain web pages from being indexed in search engines. You can hide articles of low-quality and web pages that are under construction. The robot’s tag is good for hiding poor content.
8. Open Graph tags
When it comes to Branding and Marketing, open graph tags are crucial. It helps in enhancing the search and display capabilities of social media. If you want search users to reach directly to Facebook for an article, open graph, or OG tags are of high value.
9. Canonical tags
These are powerful tags for publishing content on different domains but letting Google know that you want to rank only one. It helps to keep the rankings focused on a single page while providing links to other pages as well. Without canonical tags, your domains will compete.
10. Responsive meta tag
One of the popular SEO tips for both global and local SEO is to include responsive meta tags. It tells the search engine that your website is responsive and mobile-friendly. Since more and more people use mobile for searches, responsive tags are now a necessity to appear in SERP.
As digital and social media marketing grows, there will be less need for optimizing HTML tags. But the above 10 tags are still relevant as they help you rank better in search engines. It’s better to hire SEO consultant before than regret not having the right tags for global or local SEO.