So you run an eCommerce business and looking forward to improvements that will make your business more customer-centric. Of course, there are so many ideas that you have conducted your homework on, not to forget your team members’ suggestions and added advice from industry experts.
With so many things to take into account while you move ahead in your business, there is so much on your plate already that is barely digestive. Wherever you go, new designs and trends follow you, haunt you, and then this game-changer competitor that keeps popping in.
In times like these, what would you do? Ecommerce web development companies are playing very tactfully. What do they do that is different from the crowd? They conduct market research on their target audience and ensure whatever they do is based on the audience’s needs only. This brings us to the next question: What do the customers want to see from an online store?
Here are six things that these eCommerce customers are expecting from you
1. Deals, deals, and some more deals
In the brick-and-mortar setting, even when someone is just going ‘sight-seeing’ to a mall or a store, they need to have a purchase intent. And why wouldn’t they? They have to find parking, walk their way in the mall and so they wouldn’t just go there and buy nothing. For the virtual shopping experience, however, things are different. A customer may be just looking around but if they find a deal upfront, they suddenly become interested. This also goes for the customers who are looking for comparative prices and switch due to price consciousness only. Give them freebies or present them with deals, and a package of related products that would interest them.
2. Free shipping
Paying for shipping is still a deterrent for eCommerce transactions which makes brick-and-mortar stores supersede. What customers value more is free shipping when they are to buy from a website so that it saves them the convenience and the cost. If you really want your customers to receive top-notch products from your e-store aligned with the promising prospects they value, in this case, give them free shipping. Mention it in bold on your website. Also, promote it on the checkout screen.
3. Authentic customer reviews
The digital age has brought with it some of the most amazing benefits that we can reap. One of these is the information we get on the products and services. Social media is the biggest player in situations like these. Holding all the information in the form of interactive pages on various social media channels, eCommerce web design service providing companies conducted research that shows most transactions done via these channels only. This is where user-generated content comes in. It becomes easier for the visitor to trust an online shopper review and base a purchase decision on them only. Ensure they are helpful enough for the visitors.
4. Hassle-free product returns
When purchased from a non-virtual store, it is easy to go back with a receipt to get the product exchanged in case of any inconvenience. With the virtual retailing system, nonetheless, the return process is not that easy. Different shops have different procedures but you need to focus on the convenience of the customer. Make sure your return policy is absolutely buyer-friendly and promote it very prominently on your website. This can easily lure the customers into trying something out of the ordinary as well.
Make sure you comply with your customers at all times as they are the ones that really make or break your business. Empathize and get ahead of the competition.