The moment you read the word “technical,” you tend to go squeamish. Most people do. But when it comes to Technical Search Engine Optimization (SEO), you have nothing to worry about. It is only about changing certain aspects of your website to make your content rank high for the relevant keywords and phrases.
Aspects that you should consider working on if you want to optimize your site for the search engines(SEO):
The first aspect of Technical SEO is to make sure you have a fast site. Nearly 40% of visitors end up abandoning websites if they take longer than three seconds to load. In fact, 47% would expect websites to load within a span of two seconds. Even a high rank on the SERPs may not do well for your website if it doesn’t load within these two seconds. With every second of delay in loading time, you end up losing conversions by about 7%. As per digital market research agency, Zoompf, the most common problems that affect the speed of a site are:
- Images that are not optimized
- Uncompressed content
- Excessive CSS image requests
- Lack of caching information
If you are using WordPress you may also want to work on limiting your plugin use, using CDN for static files, and shifting to a faster web host.
You cannot ignore the significance of mobile-friendliness when it comes to technical SEO. Google has made it very clear that you may miss out on mobile traffic from Google Search if the pages of your site are not mobile-friendly. You are not exactly alone if you have not thought about making your site mobile-friendly. Nearly, 44% of the Fortune 500 companies are still to make their websites mobile-friendly. Nevertheless, this is no reason not to fix your issue at the earliest. It is not too tough to make your site mobile-friendly. Yet you may want to watch out for a few things that include:
- Unplayable content (in case you are using flash videos)
- Faulty redirects
- The Mobile-only 404s
- Pop-ups and interstitials
- Irrelevant cross-links
- Slow pages
Google is always sending its search spiders to discover new or updated web pages. If you don’t make it easy for Google’s spiders to find your pages, you may not get indexed or ranked. What you need to do is have in place, a simple yet strong site architecture. At this stage, you may want to focus on the following things:
- Creating HTML and XML sitemaps
- Submitting your sitemap on Google Search Console as well as Bing Webmaster tools
- Adding sitemap locations to your robots.txt file
- Categorizing your content
- Using internal links to make your pages more relevant
- Eliminating crawl errors if any
- Doing away with unnecessary redirects and wrong codes
- Finding and removing broken links
- Getting rid of duplicate or thin content
- Structuring your data using schemas and rich snippets
It might take quite some time for you to familiarize yourself with the various aspects of Technical SEO and figure out the best way to make your site rank higher on the SERPs. The lack of experience might even lead to mistakes that can prove to be quite costly in the long run.
Our SEO experts are well-versed in each and every element of technical SEO and keep themselves updated with the latest changes in Google’s algorithms. All that you need to do is get in touch with us and wait for the system to work – to your advantage!
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