In The News

Digital Marketing: Era

Marketing has changed and evolved in every era. Digital Marketing is a new era thanks to the rapid growth of digitization.

Internet Marketing can be described as the promotion or growth of your business online. Digital Marketing is simply any type of online marketing. It is growing at an ever-faster pace all around the globe.

India’s Growth

Traditional marketing is still available in print ads and physical marketing. However, Internet marketing can be done electronically as well. According to estimates, India’s internet usage will grow by 291 times in 2021 than in 2005. Digital marketing is a rising trend that is growing at a rapid pace. It can also provide many job opportunities.

Digital marketing is becoming more accessible as more people connect to the internet, even those living in rural areas. This means that more people are seeing the content on the internet.

T-Series was founded in 2006 and had 30,000,000 subscribers in 2016. T-Series was the first YouTube channel with 100 million subscribers in 2019.

Digital Marketing: The Advantages


  • Digital or Online Marketing is the best choice for small and medium-sized companies. Digital Marketing can help build your brand’s reputation and promote it. It allows businesses to reach a larger audience all over the world.
  • Web analytics can help business owners determine if their website is providing the best ROI. Even a modest investment can deliver great results in customer engagement.
  • Cost-Effective – This type of marketing helps you reach many customers simultaneously without increasing your budget. It is possible to plan a strategy that fits within your budget. It can also help you save money.
  • Every step on the path to success can be measured using a digital marketing strategy and a computable form of Marketing. It shows the success of each step. This will allow you to identify the strategies that are most effective for you. You can also make adjustments to your strategies as needed.

 Want to Outsource your project? Talk to Our Business manager


This is a promising career choice in 2020. This field offers so many opportunities and scope in India.

Digital marketing is flexible and can be used by many people. Digital marketing is becoming more popular and more businesses are using it to market their products and services. There has been a huge increase in digital job vacancies.

An entry-level position as a digital marketing analyst could make between 5 and 40 lakh annually, while seasoned professionals can earn anywhere from 8 to 40 lakhs. This field is a great career for graduates.