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How Effective are Wikipedia Links for SEO Marketing Strategies?

Want to increase your rank on Google? You can get assistance from a Search Engine Optimization consultant, for the keyword research, SEO content creation, and on-site optimization steps involved in SEO marketing strategies.

Among many SEO (search engine optimizations) strategies, Wikipedia links have to potential to gain backlinks, although the weight it carries is quite less than the other SEO techniques. There are a few reasons behind it: Google’s flexibility in editing the Wiki Pages is one of them. Due to the access to editing, the links become prone to frequent changes. This scenario is quite similar to private blog networks link building. However, despite these limitations, Wikipedia links are effective on many levels for building long-lasting linking networks.

Effectiveness of Wikipedia links in SEO marketing strategies 

In marketing, Wikipedia links have a lot of potential. However, the trick is to make proper use of the links and the platform of Wikipedia itself. This is where many fail or find it troublesome in making links. The reason behind this issue is that Wikipedia links do not provide much link juice; they are just good in terms of authority and positioning as being cited in a Wikipedia article. Honestly, that’s all!

But there is another option to acquire authority and long-term link sources from Wikipedia – making your own Wiki Page.

The biggest benefit of creating one’s Wiki page is that you can get unlimited access to Wiki links that not only have running link juice but also make you connected with a lot of Wikipedia links that can boost your site’s ranking and prominence in online marketing world.

Also, a Wiki page will have your company/brand’s details such as basic company knowledge and expertise highlights, history, information about the head (CEO), mergers, various business lines, corporate structure, marketing campaigns, facts and figures, new developments, plans, and offers, etc. this detailed information page can make your brand known to many professionally and validly.

Now here’s the most important part: all this information has internal (in-text) and external linking web that makes your site available to all the linked pages. Amazing, right?

Wikipedia links for SEO strategies

Wikipedia is considered to be an ideal tool for SEO strategies in terms of keyword strategy, content ideas, building website trust, authority, etc.

Here are a few examples of how it is effective for SEO:

Wikipedia for On-Page SEO:

Wikipedia already has many relevant keywords ranked that can match your article/content. You can also do keyword research and planning with Wikipedia. Also, you can recreate dead links and citations on it. Not just that, but it is the best way of attaching your page to the authentic reference pages!

Wikipedia for Off-Page SEO:

Wikipedia works as the best source for referral traffic. You can grab broken links and citation links and recreate them to work for you. Also, you can use the URLs in the citations to be used for your articles.

Wikipedia links are a source of link juice, referral traffic, citation links, and URLs that can be used as references in your articles. Hence, these links work best when you know how to make full use of them. It is better to work with renowned companies that can help you bring the best Wikipedia sources of link building that can make you rank higher in the search engines.


Although Wikipedia links carry far less weight than other SEO strategies, they do have the potential to gain backlinks. For more such SEO strategies get assistance from an SEO consultant, this will help you to rank your website over the search engines & to gain more traffic.

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