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Social Media Marketing – Boon or Bane?

The world has witnessed a dramatic shift in marketing techniques over the past few years that was previously limited to field marketing. Social media marketing is a powerful tool that can reach both the masses and the classes.

It has risen to the top of the marketing race because it is quick and easy to reach. It has been a boon to many marketers, while others see it as a problem.

Let’s find out why social media marketing is popular:-

  • Social media marketing has a broad audience and is among the most cost-effective marketing methods. Social media is free for most users, which makes it attractive to marketers who want to promote their products to a global audience. All you need to do is create a profile, display your products on the largest platforms and interact with others.
  • Social media platforms allow brands to reach a wide audience. It allows businesses to reach potential customers quickly and make their job easier. It is the largest social media platform with more than 2.5 billion users.
  • It is a trustworthy platform with a detailed profile that attracts buyers and marketers. This is the greatest advantage of this marketing medium.

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  • According to a report, over 65% of people believe that social media channels are the best way to build brand loyalty.
  • This widely used marketing strategy has a high conversion rate, which is a great benefit to millions of marketers.
  • This technique allows you to closely monitor market behavior, and take appropriate action. According to the report, more than 65% of marketers use social media channels for customer feedback. This information is extremely useful in planning future marketing strategies.

However, there are a few things that have drawbacks so they are called the cons.

  • This method is time-consuming as it requires regularity and punctuality. One must be active on social media channels to make the most of this platform.
  • Security breaches are a concern with this platform. Many channels request most information to verify an identity, which could pose a security risk in certain cases.
  • If someone uses this channel to ruin the brand value of another, it can be used to produce a reverse output. Negative promotion can be a problem in certain cases, as some marketers use it to gain an advantage over their competitors.
  • This technique is not as effective as other marketing channels in measuring return on investment.

Although there are many opinions on this widely-used marketing technique, it is widely accepted and used. This technique is used by almost every marketer to promote their product or services on a global level.

Social media allows marketers to reach users directly and promote their products. The feature of audience insight increases the likelihood of a successful strategy. The digital age has made selling and buying easy and simple in this global marketplace.

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These portals are frequently visited by people from all over the world to find different information. It is a great way to reach potential buyers for products of different categories. This is a simple, effective, and efficient way to market and promote your products.