If you want to be a leader in your digital market, efficient SEO is essential. Effective SEO is a key ingredient of a digital marketing service. It will rank your website at the top of search results. There are risks to be aware of when using SEO techniques. Bad SEO practices can result in a website’s ranking being lowered or worse, it could be penalized by Google.
White Hat SEO is a way to improve your website’s SERP ranking. Many digital marketers offer the wrong Digital marketing services, which rely on shortcuts or tricks to rank high in search engines. Search engines regularly identify and penalize these practices, which are known as Black Hat SEO. They keep updating their algorithm to stop them.
Let’s now discuss the best practices for ranking higher on Search Engines (Digital Marketing):-
- Poor Doorway Pages
Google hates websites that use Doorway Pages. They are very easy to set up in large batches and target specific keyword groups. However, they do not offer unique content. They take users to several pages, which lead them to the same destination.
Google will only support them if they are regular content on your site. This is when they provide unique, clear, and valuable content. We recommend that you avoid Doorway pages.
- Disallowing Neutral Backlinks
SEO strategy is incomplete without good backlinks. They are crucial in helping your site rise to the top. What happens when you have neutral Backlinks?
People used to disallow/disavow backlinks that were not neutral to avoid being penalized by Google. Google clarified that disavowing backlinks was not necessary unless Google has taken manual actions on your website.
Google is well aware that it’s impossible to control the websites linking to your site. Therefore, Google has relaxed its Penguin 4.0 policy.
If they aren’t harmful to your site, you shouldn’t disavow them. It’s not worth the risk of disavowing neutral backlinks.
- Consolidating or deleting pages
Many newbies make this mistake, and some webmasters also make it. These people tend to delete pages, products, or services that are no longer available. This can lead to the loss of keyword rankings and, consequently, a lower overall website ranking.
If you have to remove a page due to circumstances, do not delete it. Instead, put a message explaining the discontinuance of the product or service and redirect them towards another page.