E-mail marketing is a cost-effective and efficient way to introduce your products or services.
Your email campaigns will yield the best results for your online business if they are executed correctly.
It pays to be familiar with the basics of this technique if you are new.
There are many options, but what you really want is an affordable tool that delivers outstanding results. MailChimp is my favorite.
You may recall that I mentioned there are many options, but I did not say they offer a complimentary package. Most of them, if any, are very expensive.
If you are just starting in email marketing, it is a good idea to do so slowly and at a low cost.
Apart from the cost, another consideration is how easy it is to integrate your email marketing tool into your eCommerce store.
Mailchimp offers a free tier that allows you to send up to 12,000 emails per month to 2,000 subscribers. That’s a lot of generosity!
This is precisely why it has 15 million users and 1 billion emails sent daily via the platform.
This tool is loved by email marketers new and old alike. The answer is easy.
It has powerful features that make email marketing simple, affordable, and fast to establish strong customer relationships.
Putting it into action- E-mail Marketing
Automating emails is a must for any email marketing tool. This saves time and lets you do the things you enjoy.
It should also follow up on customer orders or recommend new products to them.
MailChimp allows you to stop wishing and let it handle all the tasks.
You can also use A/B testing to improve the performance of your email campaign.
This feature allows you to send three versions of the same email so that you can see which one has a higher open and engagement rate.
Mailchimp can be integrated with Google Analytics to help you determine which email campaigns are performing well and which are not.
If you think Chimp can only be used for email marketing, you will soon see that it drives more sales to your online shop.
No matter what platform you use, integrating its eCommerce tools into your online store will instantly increase sales.
MailChimp is so amazing that I felt it was necessary to share a course. It provides a step-by-step guide for setting up email campaigns.
If you already do E-mail marketing and have a reliable tool, then you will be able to appreciate our main course in email marketing.
For those who are new to email, click the link below to receive 2,000 email subscribers.