While such large corporations can be considered enterprise-level in the real world. Online enterprise status is granted only to companies that have appropriately-sized websites.
What is considered an enterprise-level company?
Enterprise-level companies include large corporations that offer services in a wide geographic area or across multiple locations. These enterprise-level companies tend to be located in the Fortune 1000 and Global 2000 because there is not much space for larger companies of this size.
It is the site’s size that matters in the realm of enterprise companies versus enterprise websites. Even though a company might be small or mid-level, as long as it has a large website they are considered enterprise level for enterprise SEO purposes.
Websites are generally classified as enterprise-level when they have a few key characteristics. Websites must be large and contain ten thousand to ten million pages. The website’s architecture must be complex enough to support all the pages within large numbers of silos.
SEO Common Problems with Enterprise Websites
Many issues can prevent enterprise websites from achieving optimal SEO. However, they are often due to poor content management, slow website speed, unhealthy link profiles, poorly structured websites, or a lot of thin content.
Due to the large number of pages that an enterprise website contains, duplicate pages are often found within. Duplicate pages can seriously impact the website’s SEO standing as search engine algorithms constantly crawl websites looking for duplicates. Duplicate content can cause problems because search engines won’t know which page is original and will therefore dilute them all in their indices. The original page, which contains all of the trust, authority, anchor text, and so on, will be lost in the shuffle. This means that the original page (the one in which all the authority, anchor text, trust, etc. is invested) will be lost in the sea of duplicate pages.
Google refers to pages with “appreciably similar” content as having no authority. Pages with this type of content won’t be found as relevant to search engine queries. Duplication can be a problem with certain content management systems. It can lead to a loss of SEO ranking and traffic. It is interesting to note that almost 29% of the Internet’s content is duplicate content. This includes duplicate content, printer-friendly copies, session ID duplicates, and URL variations. The majority of this content is automatically created by subpar CMS, which is known in the SEO world as “thin content”.
This content does not only consist of duplicate pages. It also includes all the content-farmed, automatically generated pages that are low quality and overburdened by the Internet. Because of their large size, enterprise websites can often support lots of thin content. However, it will be noticed by Google’s Panda algorithm. You can determine if your enterprise website has too much thin content by observing how long users spend on your pages. Likely, the content isn’t satisfying their needs, and they are bouncing around from page to page quickly.
These pages were popular back when SEO was just about packing a page full of keywords. These pages will now be easily identified and will drop you in the rankings, thanks to algorithmic improvements for each search engine. Enterprise website owners must crawl their pages to find the pages that have no content or are lacking in content. This will prevent this from happening. These may be holdovers from an older age of SEO or automatically generated by your CMS, but they can pose a serious threat to your enterprise’s SEO ranking.
Slow Site Speed
Enterprise sites are slower than smaller sites because of their size. Slow website speeds are often due to the time it takes to load both Server-side and Front-end components. As they wait for your homepages to come together, inefficient code or processes can lead to a frustrating user experience. SEO is affected in many ways. Search engines can identify visitors who leave your site after only a few frustratingly long waiting.
Website speed is an important factor in enterprise SEO rankings. The time it takes for users to reach the meat of your website is crucial to building trust. Google, Bing, and Yahoo! Google, Bing, and Yahoo! algorithms take into consideration the user experience and functionality. Slow site speed can be a sign that your Front-end needs to be overhauled.
This affects how long it takes for a page to download and render. This may not solve the problem. Slow site speed is often caused by slow server-side processes (how HTML pages are generated by your server). These slowdowns are most commonly due to overloaded or bottlenecked servers.
While it may seem like optimizing server speed is just about buying a faster server, the problem could also be caused by a lack of content or empty pages, as well as poor coding. If the site is not performing to the expectations of average users, enterprise SEO could be lost. Slow site speeds can make it difficult for you to maintain and gain search engine rankings.
Keep your link profile clean
A good link profile is one of the most important aspects of Enterprise SEO. Backlinks, which are links on other websites that point back to your site, help establish your site’s authority and quality to search engines and users. The link profile of an enterprise site is a comprehensive view of these backlinks. It includes information about the types of links, how they were acquired, and anchor text (or words) used in those links.
Although many enterprise sites have used traditional PR firms in the past to create large link profiles, this does not necessarily mean that these links are beneficial for SEO. Backlinks are required to other pages on your website then your homepage, which is traditionally the most linked. This is necessary to build a strong link profile. Your SEO will improve if you include internal category pages in your linking strategy. This will allow your users to focus their attention and drive traffic to other pages of your site.
Maintaining a clean link profile is a key factor in building and maintaining a strong link profile. Low-quality, spams, or low-authority linkbacks can ruin your link profile. Search engines will notice and take action (but not in the way that you want). It is crucial to know exactly which websites are linking to yours for you to maintain a clean and professional link profile.
There is a good chance that you are an Enterprise website and some spams or unsavory websites have links to your site to increase their authority in search engine optimization. Monitoring your link profile regularly and enforcing strict link rules will help you to reduce spams or unsavory connections. Bad linking is not something an e-commerce website wants to be penalized for.
The structure of your website is also a major factor in enterprise SEO. If these websites are not well-structured, search engines may find it difficult to crawl them. It can be time-consuming and difficult to index your pages efficiently and SEO-friendly. However, it is necessary to allow search engines to crawl the site effectively. It can be a restructuring of your website or optimizing it to make it easier for search engines to crawl the site. Websites that are not SEO-friendly will naturally fall in the rankings.
It can be overwhelming to navigate the world of Enterprise SEO. These huge and complex websites can be difficult to manage, let alone optimize. These sites are large and complex, so enterprise site owners must pursue SEO. Although enterprise SEO can be a difficult battle against spam winds, content corruption, and server failures that plague all websites, you don’t have the burden of fighting alone.
Many digital marketing agencies specialize in Enterprise SEO and they are ready to help you with these issues. Through years of experience in the SEO industry, they will be able to advise you on the best way to structure your website, create a link profile, speed up your site and eliminate duplicate pages and weak content.