In The News

Why Your Business Should Use Rapid Application Development (RAD)?

The world around us is rapidly changing, revolutionizing, and upgrading with state-of-art technologies and tools. A laid-back approach to software development could prove lethal to the progress of a company or industry overall. Here you can hire Rapid Application Development (RAD) experts for your software development.

RAD ensures the software or product is developed while prioritizing the requirements of the end-users. It is an adaptive approach that leads to the effective, efficient, and swift development of a new application. Businesses can reap amazing benefits from its adoption.

Benefits of RAD 

Quick Turnaround Time

RAD approach ensures seamless and fast development of software or application to meet companies’ ever-changing and growing demands. Compared to the traditional software development method, the RAD approach is dynamic and straightforward.

The development of an application through the RAD approach goes through four phases or steps – of which the first phase involves the creation of a prototype of the app, which is then tested and tried several times until a final product is created.

The traditional software development method or the waterfall model involves linear sequential phases where each step relies on the result of the previous stage or action. It is a plan-driven, rigid, and structured approach that is not effective in a fast-paced software development environment.

RAD Developers plan the initial stage wherein all the teammates draft an application outline. A prototype is created based on the planning, and users are engaged in testing and trying the prototype. Developers work together with users to learn about their respective experiences and incorporate changes in the application accordingly.

Customer Satisfaction

The RAD approach requires users’ continuous involvement, which helps developers understand the current demand. A prototype of the application is developed, then tested, and tried by users. The users then provide their respective feedback on the application. The information thus shared by them is used by developers to upgrade, overhaul, and modify the application for the best results. In short, the RAD approach ensures the users’ needs are met. The waterfall approach to developing software or an application doesn’t consider users’ involvement. Hence the approach is not helpful in reaching customer satisfaction.


RAD makes application and software development convenient, which means, developers can take a break to test and try the product before launching it. The approach ensures bug-free and responsive layouts, user-friendly design, and more. The method requires a constant collaboration of developers and users, which in turn leads to great results.

Flexible yet Attractive Approach

RAD is a flexible approach to software development. The basic outline of software is first designed, and feedback and tweaking follow until a final product is launched. As the method requires the users’ involvement, the product gets the desired attention even before its launch. The introduction of a prototype leads to effective marketing and promotion of the product. Users get to hear and learn about something new that is about to enter the market. In short, the RAD approach can help instill excitement for the product among the targeted audience.

Final Verdict

RAD’s approach to software and application development is dominating the industry for its time-effectiveness. Software developed using the RAD approach is customer-centric. The users’ experiences are included during the Rapid Application Development process, and changes and amendments are made based on customers’ collective feedback. The time-effective and customer-centric are two top RAD qualities that make it a must-have solution for a business. The traditional approaches are not as effective for they omit the user’s experience and focus on a rigid structure, which is not helpful in the ever-changing high-tech world.

Want More Information About Our Services? Talk to Our Consultants!